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London Tech Week 2023 attendees witnessed the unveiling of telco giant, DAB Vodafone’s Metaverse Showroom. In just three weeks, Infinite Reality partnered with Vodafone to create a virtual showroom set in a photo-real version of the Tech Week venue surrounding the London cityscape. Tech enthusiasts could explore the immersive space, customize products to their liking, and access an extensive content library. The unparalleled experience captivated attendees and showed the future of the customer journey.
UCI/Track Champions League
Cycling enthusiasts from around the globe were digitally transported to Europe for VIP access to the Track Champions League competition. Fans were treated to one-of-a-kind experiences like meet and greets with Olympic athletes, dedicated trackside reporting, and multiple unique camera angles during each race. Visitors to the immersive new Warner Bros. Discovery website logged in an average of 5 times and spent just under 2 hours exploring the different spaces.
Speedway Grand Prix
Fans of motocross got up close and personal with each other and their favorite racers during the FIM Speedway Grand Prix. On-demand video feeds streamed inside their virtual trackside viewing suites. And between races, visitors could chat one-on-one with the athletes in their team lounges, visit the gift shop for some unique team merch, or teleport straight to the Hall of Champions Museum to wander through the last 100 years of legends and their equipment. Average time spent inside the experience: 138 minutes.